Last year the Swedish government closed down Invest Sweden. Last week a new organisation was presented: Business Sweden. It's a merger between the Swedish Trade Council (Exportrådet) and Invest Sweden with the aim to "take on any assignment related to exports and investment".
“The aim is to make us an even more attractive, innovative and competitive partner to do business with, both at home and abroad. We can in principle take on any assignment related to exports and investment in Sweden", says Ulf Berg, the new organisation's chief executive officer.
Business Sweden -- jointly owned by the state and the business sector -- essentially provides services required to establish a company and its products, services or ideas in new markets. It has offices in 60 countries and work closely with trade associations, embassies, consulates and chambers of commerce.
This is the new website address to the joint organisation.