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Swedish fashion chain enters Serbia and Croatia

CroatiaPosted by Uvner Business Consulting Sun, September 09, 2012 19:20:02

The Lindex fashion chain continues its international expansion and are now opening its first stores during September in both Belgrade and Zagreb. The fashion chain will then have stores in 16 countries. Lindex’ business concept, to offer inspiring and affordable fashions to fashion-conscious women, has shown to be successful in many countries and the interest on the market is big.

The new store incorporates Lindex’ latest store concept where the interior design highlights the brand’s Scandinavian heritage. Natural materials and the interaction of different textures and patterns result in a welcoming store in a modern environment. With this latest opening Lindex now has a presence in three Balkan countries, Bosnia-Herzegovina being the first one.

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